Hello!

I'm Deepthi, a marketing strategist passionate about transforming how B2B SaaS companies position themselves in competitive markets. My expertise comes from leading growth initiatives across multiple tech startups, helping them define their unique market categories and build compelling brand narratives.

I specialise in category creation marketing – helping companies move beyond feature comparisons to establish entirely new product categories that they can own and lead. This approach has helped my clients achieve 3-5x faster growth compared to traditional positioning strategies.

At Kitaabh, I pioneered AI-driven marketing transformation, replacing traditional freelancer budgets with Claude-powered workflows that delivered 75% faster campaign execution. I led the implementation of trained Claude instances that became our strategic content engines, feeding our messaging guides, brand voice, and positioning frameworks into Claude to generate high-quality, on-brand content consistently. This innovation allowed us to build integrated campaigns in a single day – something that previously took weeks.

My work spans strategic positioning, GTM planning, and implementing multi-channel growth frameworks that balance brand building with performance marketing. I've helped companies successfully navigate crucial transitions – from bootstrapped to funded, local to international, and product-led to enterprise-focused.

What energises me is seeing companies transform their market perception through strategic messaging that perfectly balances technical accuracy with emotional resonance. I'm particularly drawn to complex B2B products where simplifying the narrative without diluting depth is key – and where LLMs like Claude can amplify human creativity rather than replace strategic thinking.

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Bridging the Gap Between Marketing Strategy and Business Growth

• SaaS: Influenced over $50M in revenue in a span of 6 years
• D2C: Launched a new mosquito repellent (India), acquiring 1000+ active customers in less than 3 months
• AI Startup: Currently steering ContactSwing from 0 to 1, targeting key US markets </aside>

Career Highlights

🎓 Certifications and Continuous Learning

At the heart of my professional journey is a commitment to continuous learning and staying at the forefront of industry trends. Here's a snapshot of my recent certifications and learning initiatives:

📚 Certifications

Revenue-led Growth Immersion Learning, GrowthX 2024 (GX20 Cohort)

Specialist Award in AI Marketing (Level 6), Chartered Institute of Marketing (CIM), 2024

Certified Product Marketing Leader, Product Marketing Alliance, 2023

Finance for Non-Finance Professionals, Grant Thornton Bharat, 2022

🚀 Continuous Learning Initiatives

• Weekly Industry Deep Dives: Dedicate time each week to explore emerging trends in SaaS, AI technologies, and growth strategies
• Peer Learning Groups: Active participant in marketing and SaaS leadership forums, exchanging insights and best practices
• Webinar and Conference Attendance: Regularly attend virtual and in-person events focused on SaaS growth, customer success, and revenue operations
• Mentorship: Engage in both mentoring emerging professionals and being mentored by industry leaders to maintain a fresh perspective

Capstone Projects and Case Studies

🎓 Educational Background